Tips for a Successful Campaign

Ideas

• Create timeline and checklist for yourself.  Plan ahead and decide on how long you would like to give the employees to complete their pledges.  Make a checklist of all your resources you feel necessary to obtain before beginning.

• If your company/organization would respond to a theme feel free to incorporate it into your campaign.

• Publicize & promote your campaign.  Send out an email or post a sign around the office detailing when and where it will be taking place. Also add a brief description of United Way so they have an idea of what it is. (Adding it at the end of an existing event might be a good way of ensuring attendance).

• Be enthusiastic and encourage anyone helping you to be the same.  Express your personal support (before and during), and request management do the same.  Setting an example can influence everyone else’s participation.

• Set a goal. Use goal setting worksheet together so everyone can see the potential.

• Use incentives to encourage involvement (raffles, reward for 100% participation, allow dress down day, extra vacation day or ½ day, special event with goodies, gift certificates, get your birthday off) available for those who turn in pledge card, throw party if goal is reached, rewards for increasing from last year’s gift.

• Make giving options available (check, one time donations, cash, paycheck deduction, bill quarterly)

• Keep everyone informed of progress made.

• Follow up with those who have not given.

• Express sincere thanks.

- Still Looking For More Help?  Call and Ask About Our Campaign Coordinator's Manual!